Business cards are useful tools for entrepreneurs and businesspeople around the world. Frequently used for networking purposes and to increase brand awareness, the humble business card is now a must-have for anyone serious about their business. But what size are business cards? And does size matter? In this article, we’re sharing the standard size of a business card. We’ll also share why the standard business card size matters, and why we recommend sticking to this size. Let’s begin.
Standard Business Card Size
Average Business Card Size in Inches
The standard business card size in inches is 3.5 inches x 2 inches, in the U.S. and Canada. In metric terms, this is equal to 88.9 millimeters x 50.8 millimeters. The average business card size varies slightly for other countries.
Average Business Card Size in Pixels
The standard business card size in pixels is 1050 x 600, in the U.S. and Canada. Again, the average business card size in pixels varies slightly for other countries.
How Thick is a Business Card?
Business card thickness is measured in ‘points’, with one point measuring 0.001 inches. The standard thickness of a business card is 14 pt, which is equal to 0.014 inches. Thicker business cards are also common, measuring 16 pt, which is equal to 0.016 inches. Thicker business cards are more durable and long-lasting.
Does the Size of a Business Card Matter?
Now that we've established the average business card size, let's discuss why it’s important. First, the size of your business card directly influences its practicality. A card that's too small may easily get lost, while a card that is too large may not fit in someone's wallet. Size also affects the design and layout, which can impact readability and aesthetics.
Here’s why the size of a business card matters:
- Practical - The standard size of a business card has been made so it can easily fit into wallets. It can also fit into card holders and card displays, which is especially useful for events and exhibitions.
- Professional - Cards with standard sizing do not look odd or out of place; they can be recognized as business cards, thus maintaining professionalism.
- Clear - This standard sizing has been determined to ensure text, logos, and other information can clearly be displayed on cards. Opting for smaller sized cards may make it more difficult to read the information, while bigger cards may have too much empty space.
- Effective - Some people may have apps that scan business cards, and if the sizing is not correct, this may cause issues. Correct sizing also makes it easy for people to find cards in their bags or pockets as they are consistent with other business cards. This means they can instantly differentiate between business cards and other documents.
With the correct size, business cards are readily accessible, and people can access your contact details whenever they need them. This can be excellent for driving business, whichever industry you may work in.
Summary
After reading this post, you will have a better understanding of standard business card size and thickness. You will also be aware of the benefits of having cards that are the correct size - for both you and other people you exchange your cards with.
Create Professional Business Cards Today
Create professional business cards with our business card cutters today. Here at Whitaker Brothers, we sell a collection of high-quality business card cutters for all requirements. Once you have designed your card, simply use a cutter to precisely cut cards, and you will be left with professional results. It couldn’t be easier to create professional business cards at home.
